Win your first 10 B2B SaaS customers
A step-by-step system for B2B SaaS founders to win their first 10 paying customers.
Launched your B2B SaaS but stuck at zero customers?
- You're posting on social media but getting crickets
- You're not sure where your early customers actually hang out
- Every marketing guide assumes you have budget, a team, and an existing audience
- You're stuck between "build more features" and "go find customers"
- You know you need customers, but you don't have a system to find them
This is for you if...
- You're a B2B SaaS founder or early-stage marketer
- You need your first 10 paying customers
- You want a repeatable system, with high percentage marketing tactics
- You're willing to do things that don't scale
- You want to learn how to market your product effectively rather than outsource it
What's inside the playbook
Strategy
Know who you're selling to, where to find them, and how to show up.
Ideal Customer Profile
Define exactly who your early customers are, what pain they're feeling, and what signals indicate they're ready to buy.
Channel Discovery
Find where your early customers actually hang out online, and pick the 1-2 channels where you can reach them right now.
Minimum Viable Brand
The bare minimum positioning, messaging, and visual identity you need to look credible and convert early customers without overthinking it.
Preflight
Get your infrastructure ready before you spend a minute on outreach.
Landing Page
How to build a landing page that converts early customers, with structure, copy, and design patterns that work at this stage.
Marketing Stack
Every tool you need (and nothing you don't) to run your first campaigns: analytics, email, CRM, and ad accounts.
Tracking & Measurement
Set up the tracking you need so you know what's working from day one. Benchmarks included so you know what good looks like.
Tactics
Three proven plays to get your first paying customers.
Tactic 1: Community Marketing
How to show up in communities without being the person everyone ignores, through helpful handing, launch posting, and building in public.
Tactic 2: Paid Social Ads
Small-budget ad campaigns on Reddit, LinkedIn, and X to test messaging and generate leads fast.
Tactic 3: Cold Outreach
Targeting, scripts, and sequences for DMs and cold email that get replies without feeling spammy.
Diagnostics & Systems
Figure out what's broken, fix it, and build a repeatable routine.
Why People Aren't Buying
Diagnose what's broken across your landing page, offer, brand, demo flow, and self-serve onboarding, with benchmarks so you know where you stand.
The Weekly Routine
A repeatable weekly system to run your tactics, read your results, and iterate towards a business that generates paying customers.
What you'll get
The First 10 Customers Playbook
11 chapters. 3 proven tactics. The complete system from ICP to paying customers.
- Strategy
- 01 Ideal Customer Profile
- 02 Channel Discovery
- 03 Minimum Viable Brand
- Preflight
- 04 Landing Page
- 05 Marketing Stack
- 06 Tracking & Measurement
- Tactics
- 07 Community Marketing
- 08 Paid Social Ads
- 09 Cold Outreach
- Diagnostics & Systems
- 10 Why People Aren't Buying
- 11 The Weekly Routine
Bonus1-Page Marketing Strategy Cheat Sheet
Your entire strategy on one page: differentiation, channels, audience, and message. Fill it in and you've got your plan.
BonusCold Outreach Template Pack
Copy-paste DM scripts, cold email sequences, and follow-up templates that get replies without feeling spammy.
BonusHigh-Converting B2B SaaS Landing Page Wireframe
A proven wireframe template for B2B SaaS landing pages with the structure, sections, and layout that converts early customers.
BonusB2B SaaS Ads Swipe File
Real examples of B2B SaaS ads that work, annotated so you know why they convert.
BonusDemo Call Script
A ready-to-use script for running demo calls that close, from opening to objection handling to the ask.
BonusScrappy Tactic: AI SEO
A bonus play for founders who want to plant seeds: get found by AI search engines and start building organic traction early.
BonusScrappy Tactic: Side Project Marketing
Build a small, useful tool or resource that attracts your target audience. The ultimate inbound play for technical founders.
Today: $636 → $XX
30-day money-back guarantee. No questions asked.
Frequently asked questions
Who is this playbook for?
B2B SaaS founders who need their first 10 paying customers. If you have a product but no repeatable way to get it in front of buyers, this is for you.
I'm not technical — will I be able to follow this?
Yes. The tactics are written for founders and marketers, not developers. No code required.
How is this different from other marketing courses?
Most marketing advice assumes you already have an audience, a budget, and a team. This playbook is built for the stage before that, when you need to find and convert your first customers from zero.
Do I need a big ad budget?
No. Community marketing and cold outreach cost nothing. The paid social ads chapter is designed for small test budgets: enough to get signal, not enough to go broke.
What format is the playbook?
Everything is delivered as PDF. The B2B SaaS Ads Swipe File is a Notion gallery you can browse, bookmark, and reference anytime.
Is there a refund policy?
Yes. If you're not happy, email us within 30 days for a full refund. No questions asked.
Start winning your first customers
"Most businesses get zero distribution channels to work: poor sales rather than bad product is the most common cause of failure. If you can get just one distribution channel to work, you have a great business. If you try for several but don't nail one, you're finished."
— Peter Thiel, Zero to One
30-day money-back guarantee. No questions asked.